We introduced the top and bottom red ribbons, curved lines in the header, and font colour and sizes.  The bold red brings contrast and depth of field to the pages.  The photographs were professionally taken for this project.

Below are various page layouts used throughout the brochure.

For me, when designing their final logo, the square represents a room or office space.  I like this font because parts of each letter remind me of partitions used to divide up space.  For example ‘R’ could be split into 3 sections.  The curves and incomplete arms in the letters ‘R’, ‘G’ and ‘E’ give this font a modern look to it.  I like how the other letters have not been manipulated because it doesn’t over complicate this typeface and is balanced out well.

The following concepts were proposed, with number 12 being the successful design.

http://www.ridge-interiors.co.uk

Being a new company Elite Soccer Academy had no branding guidelines.  After some important discussions, it was agreed the logo needed to be simple, clear, distinctive, and professional whilst appealing to children and adults alike.  An illustrative logo may appeal to children but parents may not take the company seriously.  If too professional and serious the parents may like it, but the children may think it looks boring and uninspiring.  To find a balance I tried to find a modern typeface which looked more professional than hand written to appeal to parents.  ‘Elite’ in italics has a sense of speed to the word.  To attract the girls and boys I wanted to use a symbol or footballer.  I developed the style of the person from stick or line people to full detailed outline before coming up with the final person.  After playing around with different elements I came up with the star, curve (football) and person concept.  To bring the font and graphic elements together I turned the dot in the letter i into a football and had the person running along the top of the letters about to kick it.

This logo works either black on white or reversed.

This logo works also without the company name.  As the company develops and becomes well known, their logo can be used either in its full, as above, or a smaller version, as below.

http://www.elitesocceracademy.eu

Crystalblue Solutions were asked to design a fresh new modern, professional, minimilistic and eye catching logo for Luton Bennett.  The customer requested plain simple text with no illustrations or intricate details.  Rather than use the standard Times or Arial typeface I decided to use the non-serif Telegrafico font because the sharp straight edges emphases the professional, no nonsense, and direct approach the company wish to promote.

Although no illustrations were requested, I thought this logo needed something to grab people’s attention and make it more interesting than just plain text.  Rather than use a drawing, swirls or  flat colour, I decided to create a 3D ball effect to replace the letter ‘o’.  The customer liked the small graphic because it was subtle and lifted the logo out of the page.

http://www.lutonbennett.co.uk

Crystalblue Solutions were commissioned to design a new logo along with their stationery and website. It was important that the energy element was introduced in the logo along with simple, clear typeface.

http://free-energy-ltd.com